NEW DELHI: The affordable hotel space has a large number of products but lacks inconsistency of experience. The Bloom brand is changing things in the affordable hotel space with its innovative strategy. It has already launched Bloom Hotels in Delhi, Bengaluru and Goa. To maintain quality Bloom plans to open no more than four hotels a year and is expanding to tier 2 markets including Ahmedabad, Pune and Kochi. In an interaction, Tom Welbury, vice president, strategy, Bloom Hotel Group discusses  ..

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