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This disciplined growth model has meant that despite requests across India for local partnerships the Bloom flag has been restricted to 2 hotels per year to maintain the highest brand standards. It is only now that the brand has started considering Tier 2 locations in markets such as Ahmedabad, Pune and Kochi. Having won in Tier 1 markets such as Delhi, Bengaluru and Goa the Bloom brand is now expanding across India. However, consistent with the brand's quality philosophy this will be a disciplined rollout. The two categories under  Bloom Hotel Group  are BloomSuites and Bloomrooms. Read more:  http://www.businessworld.in/article/Bloom-Takes-Aim-at-100-Hotels/17-01-2018-137564 . 

  NEW DELHI: The affordable hotel space has a large number of products but lacks inconsistency of experience. The Bloom brand is changing things in the affordable hotel space with its innovative strategy. It has already launched Bloom Hotels in Delhi, Bengaluru and Goa. To maintain quality Bloom plans to open no more than four hotels a year and is expanding to tier 2 markets including Ahmedabad, Pune and Kochi. In an interaction, Tom Welbury, vice president, strategy,  Bloom Hotel   Group discusses  ..

  The Delhi-based hotel group   Bloom Rooms   has quietly opened its second property a stone's throw from the surging tumult of the city's main railway station and the fading Georgian facades of its business district. An oasis of natural light, minimalist lines and buttercup hues wrapped up in an attractive Art Deco package, the hotel features rooms with superior ergonomics and bespoke furnishings designed by Amaury Watine, Ultra. We love the multifunctional wall panel in each room, the Grohe rain showers and the Gilchrist and Soames amenities complimentary to every guest's stay. Read more:  https://www.wallpaper.com/travel/designers-reinvent-low-cost-travel-in-a-new-crop-of-hotels-and-hostels . 

The  Bloom Hotel  Group was conceptualized in conjunction with several industry experts ranging from university professors to leading architects. Its mission over the past 5 years has been to revolutionize the affordable hotel space with an outstanding product. Today this product has been widely recognized as one of Asia’s leading mid-market hotel brands and has had a very successful start in India with launches in Delhi  Bengaluru and Goa. Each hotel has quickly become a ranking leader on Tripadvisor and other qualitative sites with various recognitions and awards from the wider industry. Read more:  http://www.businessworld.in/article/Bloom-Takes-Aim-at-100-Hotels/17-01-2018-137564 .