Bloom Takes Aim At 100 Hotels
This disciplined growth model has meant that despite requests across India for local partnerships the Bloom flag has been restricted to 2 hotels per year to maintain the highest brand standards. It is only now that the brand has started considering Tier 2 locations in markets such as Ahmedabad, Pune and Kochi. Having won in Tier 1 markets such as Delhi, Bengaluru and Goa the Bloom brand is now expanding across India. However, consistent with the brand's quality philosophy this will be a disciplined rollout. The two categories under Bloom Hotel Group are BloomSuites and Bloomrooms. Read more: http://www.businessworld.in/article/Bloom-Takes-Aim-at-100-Hotels/17-01-2018-137564 .